WELCOME HOME

NFL Mobile and Verizon wanted people to watch the Draft on their app, but they weren't sure how to break through the noise on Draft Day. We used a "subversive cross stitch" style to create digital patterns for every NFL team. It was unexpected, but also highlighted how each Draft pick isn't just getting a new team, they're also getting a new home. 

 

CREDITS

Agency: R/GA
Role: Associate Creative Director

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