That New Phone Feeling
Samsung was releasing the new Galaxy S6 edge and wanted a social campaign that didn't just talk about features, but actually showed how they work. On top of product demo, they still wanted to appeal to the younger half of millennials. We found that the highest emotion came from that new phone feeling you get when you unbox and start using your phone the first day. The campaign featured the song "When I Rule the World" by LIZ and was created as a "GIF-powered" music video.