Reggie Watts is known for the fun way he layers music tracks, so we showed how the many layers of the S Pen can be just as fun.

S Penning w/ Reggie Watts

Samsung wanted a video that would highlight the many stylus multitasking features of the Galaxy Note 4. They also wanted it to go viral. So in order to talk about the many things a stylus can do, without boring everyone, we brought in Reggie Watts to add a layer of fun to productivity.

Reggie Watts is known for the fun way he layers music tracks, so we showed how the many layers of the S Pen can be just as fun.

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 This allowed us to demo the features, without getting lost in a complex narrative.

This allowed us to demo the features, without getting lost in a complex narrative.

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 The video received over a million organic YouTube views, and was considered by all to be a great success. 

The video received over a million organic YouTube views, and was considered by all to be a great success. 

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