I was brought in to pitch for the Samsung Mobile business at a small creatives shop that was going up against much larger agencies. I was the only writer on the pitch when we won it, and I was the only writer for the next seven months as we completely transformed Samsung Mobile's eight social media channels, which reached 50+ million fans.
Instagram Samsung wanted to increase brand visibility & grow their Instagram channel. We developed a unique visual code based on trends and consumer behavior on the platform. Result: 26k to +1 million followers and named a top tech Instagram by Esquire.
Tumblr Samsung Mobile wanted to launch a Tumblr as a place for long form content. Instead, we convinced them to create stackable content that younger audiences on Tumblr enjoyed most. Within 6 months Samsung Mobile increased followers by +500%. Consistently featured by Tumblr's brand team as best-in-class example.
Twitter On Twitter, Samsung didn't want to take themselves as seriously as their competitors did. We created a voice that was a little bit George Takei punny, but still suitable for a premium brand.
Real-Time Social Samsung Mobile wanted to create buzz and conversation in social during their product launches, so we ran real-time war rooms for every product launch, from NYC to Berlin to Barcelona. We developed a "cheeky" voice that would entertain attendees and fans. This fun voice that even tough journalists interacted with, and the different on-the-fly custom artwork we created, contributed to organic hashtag trending on Twitter and a very happy client.