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It Doesn't Take a Genius

Samsung wanted to steal the spotlight from Apple for the iPhone 6 release. As Apple started their keynote, we began a real-time video shoot. We wrote and shot over 30 scripts in six hours. Six videos were approved and posted before the keynote ended. They were well received, organically garnering over 14 million views, appearing in 60 publications, and globally reaching 300 million people.

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The next day, as the global press kept us in the spotlight, we continued the campaign by turning our videos into GIFs that broke Samsung social media records. 

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