SAMSUNG SOCIAL MEDIA

I was brought in to pitch for the Samsung Mobile business at a small creative shop, Big Spaceship, that was going up against much larger agencies. I was the only writer on the pitch when we won it, and I was the only writer for the next seven months as we completely transformed Samsung Mobile's eight social media channels, which reached 50+ million fans globally. 

 

PRESS

Esquire "10 Instagram Accounts All Tech Heads Should Follow"

Mediapost "Big Spaceship became global social AOR for Samsung Mobile and acquired speedy success in a very short time. Proving once again that Big Spaceship has the proverbial Midas touch"


AWARDS

The Samsung account was mentioned as being integral to some Big Spaceship agency awards:

2014 Mediapost 'Social Agency of the Year'
2015 Ad Age 'Agencies to Watch'
2015 Shorty Awards 'Best Mid-Size Agency'

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Instagram
Samsung wanted to increase brand visibility & grow their Instagram channel. We developed a unique visual code based on trends and consumer behavior on the platform. Result: 26k to +1 million followers and named a top tech Instagram by Esquire.

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Tumblr
Samsung Mobile wanted to launch a Tumblr as a place for long form content. Instead, we convinced them to create stackable content that younger audiences on Tumblr enjoyed most. Within 6 months Samsung Mobile increased followers by +500%. Consistently featured by Tumblr's brand team as best-in-class example.

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Twitter
On Twitter, Samsung didn't want to take themselves as seriously as their competitors did. We created a voice that was a little bit George Takei punny, but still suitable for a premium brand. 

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Real-Time Social
Samsung Mobile wanted to create buzz and conversation in social during their product launches, so we ran real-time war rooms for every product launch, from NYC to Berlin to Barcelona. We developed a "cheeky" voice that would entertain attendees and fans. This fun voice that even tough journalists interacted with, and the different on-the-fly custom artwork we created, contributed to organic hashtag trending on Twitter and a very happy client. 

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