DOESN'T TAKE A GENIUS
Samsung wanted to steal the spotlight from Apple for the iPhone 6 release. As Apple started their keynote, we began a real-time video shoot. We wrote and shot over 30 scripts in six hours. Six videos were approved and posted before the keynote ended.
They were well received, organically garnering over 14 million views, appearing in 60 publications, and globally reaching 300 million people.
Campaign US "they fed lines to actors playing computer tech repairmen...just another in a strong of clever campaigns"
The Wall Street Journal "what did you think, that Samsung was going to let its rivals release a Galaxy Note-sized device without a jab or two?"
Daily Mail "all is fair in the smartphone war"
CNET "Apple's breathless innovation is the source of limitless Samsung humor"
TechCrunch "the company has finally grown a few claws and even made fun of Apple’s jittery live feed"
AdAge "iPhone marketer's chief rival hits back"