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S Penning w/ Reggie Watts

Samsung wanted a video that would highlight the new Galaxy Note 4's stylus multitasking features. They also wanted it to go viral. So in order to talk about the many things a stylus can do, without boring everyone, we brought in Reggie Watts to add a layer of fun to productivity. We were able to show how all the features worked without getting lost in a complex narrative. With over a million YouTube views, it was a success.

Director: Ben Fries
Production Company: Forever Pictures
Director of Photography: Sesse Lind
Agency: Big Spaceship
Role: Concept (with Duncan Snowden), Copywriter

S Penning with Reggie Watts