Samsung wanted a video that would highlight the many stylus multitasking features of the Galaxy Note 4. They also wanted it to go viral. So in order to talk about the many things a stylus can do, without boring everyone, we brought in Reggie Watts to add a layer of fun to productivity.

Reggie Watts is known for the fun way he layers music tracks, so we showed how the many layers of the S Pen can be just as fun.

This allowed us to demo the features, without getting lost in a complex narrative.

The video received over a million organic YouTube views, and was considered by all to be a great success. 



Agency: Big Spaceship
Role: Senior Copywriter