The movie, produced by Verizon, explores the digital divide in the United States and demonstrates how the lack of consistent, reliable internet access in high-poverty schools can limit students' educational opportunities and future job prospects.
We supported Verizon in this integrated campaign that included digital, television, and grassroots organizing.
This allowed us to demo the features, without getting lost in a complex narrative.
The video received over a million organic YouTube views, and was considered by all to be a great success.
The video was then cutdown into individual GIFs which were used as social content throughout the Galaxy S6 campaign.
Then in LA, we brought the game IRL, but instead of your phone you could play against Los Angeles Laker Julius Randle to win suite tickets and the chance to play on the court with him.
Instagram Samsung wanted to increase brand visibility & grow their Instagram channel. We developed a unique visual code based on trends and consumer behavior on the platform. Result: 26k to +1 million followers and named a top tech Instagram by Esquire.
Tumblr Samsung Mobile wanted to launch a Tumblr as a place for long form content. Instead, we convinced them to create stackable content that younger audiences on Tumblr enjoyed most. Within 6 months Samsung Mobile increased followers by +500%. Consistently featured by Tumblr's brand team as best-in-class example.
Twitter On Twitter, Samsung didn't want to take themselves as seriously as their competitors did. We created a voice that was a little bit George Takei punny, but still suitable for a premium brand.
Real-Time Social Samsung Mobile wanted to create buzz and conversation in social during their product launches, so we ran real-time war rooms for every product launch, from NYC to Berlin to Barcelona. We developed a "cheeky" voice that would entertain attendees and fans. This fun voice that even tough journalists interacted with, and the different on-the-fly custom artwork we created, contributed to organic hashtag trending on Twitter and a very happy client.
We used social media to attract 90 finalists in 13 languages.