That New Phone Feeling

Samsung Mobile wanted their new Galaxy to reach a younger audience, so we tapped into the internet's preferred method of communication - the looping GIF. We created a hypnotic music video composed completely of GIFs - over 200 of them.

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With a buoyant pop song by the rising star Liz, and produced by Sophie of PC Music, the video perfectly articulated how the S6 makes you feel: every touch of the curved glass, every swipe along the edge, you're compelled to do it again and again.

 The video was then cutdown into individual GIFs which were used as social content throughout the Galaxy S6 campaign. 

The video was then cutdown into individual GIFs which were used as social content throughout the Galaxy S6 campaign. 

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