Who is John Malkovich?

2017 Super Bowl campaign featuring John Malkovich.

No one knows an identity crisis better than John Malkovich. So who better to communicate that universal moment of panic when you realize that your own name as a domain is gone? 

Squarespace worked with John X Hannes to make beautiful films for the campaign, but they needed a way to make the footage work on Facebook in multiple ways. Since Squarespace couldn't access b-roll or do additional shoots, we found creative ways of repurposing footage from the films for Facebook. 

Agency: Facebook Creative Shop
Role: Social Concept and Copy (with Jim Therkalsen, Tony Zaret, Nicole Lulinski)