Facebook Creative Shop mission: partner with agencies and brands to deliver the world's most engaging content.

I was embedded in the Facebook Creative Shop for three months, working with brands to concept new campaigns and innovative ways to use Facebook and Instagram.

Super Bowl campaigns, Messenger bots, targeted comedy video series, 360 video ads. I now realize that it's not about "social", it's about using these tools to deliver smarter, better work. My favorite Kool-Aid is now blue.