Samsung wanted to steal the spotlight from Apple for the iPhone 6 release. We created a series of videos that responded to the live Apple launch in real-time. We mapped out every previous Apple launch to predict what might happen, we monitored tech blogs for product leaks, and we created a funny/straight man comedy style that we could quickly write to. Six videos were written, client approved, shot, and released the same day.  The videos were featured in 60 global news outlets and garnered nearly 14 million video views.

It Doesn't Take a Genius

Samsung wanted to steal the spotlight from Apple for the iPhone 6 release. We created a series of videos that responded to the live Apple launch in real-time. We mapped out every previous Apple launch to predict what might happen, we monitored tech blogs for product leaks, and we created a funny/straight man comedy style that we could quickly write to. Six videos were written, client approved, shot, and released the same day.

The videos were featured in 60 global news outlets and garnered nearly 14 million video views.