We used social media to attract 90 finalists in 13 languages.
We had crews around the world creating documentary films about the contestants in their home countries.
Throughout the weeklong event, we created digital and physical experiences that would keep the contestants, their families, and VIP attendees entertained and informed. We produced an awards gala, held in a Palo Alto airplane hangar, that was live streamed to over 100k viewers. Speakers included Sylvia Earle, Vint Cerf, and the heads of Google X, LEGO, CERN, Scientific American and National Geographic.
In addition to $50,000 and other prizes, the winner was flown to the White House to meet with President Obama.