Samsung Real-time Social War Rooms

The Challenge

Samsung Mobile wanted to create buzz and conversation in social during their product launches. 

The Idea

For each Samsung Mobile phone launch, we have run successful real-time war rooms. By instantly responding to our audience during events with cheeky posts, we encourage positive engagement with the launch event and contribute to organic hashtag trending. Real-time efforts have also included on-the-fly custom artwork and photography, and an award-winning real-time video series called It Doesn't Take A Genius.