Samsung Real-time Social War Rooms
Samsung Mobile wanted to create buzz and conversation in social during their product launches.
For each Samsung Mobile phone launch, we have run successful real-time war rooms. By instantly responding to our audience during events with cheeky posts, we encourage positive engagement with the launch event and contribute to organic hashtag trending. Real-time efforts have also included on-the-fly custom artwork and photography, and an award-winning real-time video series called It Doesn't Take A Genius.