FLAT ROCK PLAYHOUSE

I took a nine month sabbatical and went to the mountains of Western North Carolina to help save the State Theatre of North Carolina – the historic Flat Rock Playhouse.  

 

CREDITS

Theatre: Flat Rock Playhouse
Role: Director of PR and Social Media

 Then

Then

 Now

Now

Near the end of 2012, I got a call from a friend who had recently become Artistic Director at Flat Rock Playhouse. This major regional theatre was in bad shape. The balance sheet showed it was close to shutting down, the local government was refusing to support it significantly, and the public sentiment was increasingly negative. So my friend asked me to be part of a "dream team" he was putting together to help save a theatre that was a local institution for over 60 years. He knew how to pull at my heartstrings and then there I was living in the mountains outside Asheville for the next nine months. 

 Hank Williams: Lost Highway

Hank Williams: Lost Highway

 Evita

Evita

 Deathtrap

Deathtrap

 The Big Bang

The Big Bang

 Les Misérables

Les Misérables

 Cotton Patch Gospel

Cotton Patch Gospel

 The Three Musketeers

The Three Musketeers

 Cats

Cats

I created a strategic PR and marketing plan to greatly increase earned media and improve public sentiment. I secured bookings on local TV, got front page placement in major regional papers, developed strategic social media channels, increased the media footprint to outside regions, spoke at rotary clubs and church groups, gave radio interviews, and even got a New York Times mention. 

And we did it. 

Flat Rock Playhouse is still around to entertain and enlighten its local community. 

Jason Ferguson headed the Playhouse PR shop for just nine months, and made great progress in updating and strengthening its social media reach.
— Bill Moss, Hendersonville Lightning