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Fred Segal

Fred Segal

Fred Segal is a fashion retailer out of Los Angeles. In over 50 years of operation, they have never launched an ecommerce website. Their ask was to both tell the story of this under appreciated store and start selling their products on a fully responsive site. I did some work in shaping the tone of the site, which nodded to Fred Segal being a place where people used to go and meet up for a chat or informal business meeting.