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Find the 8

This project just recently went public - more photos, case study, etc. coming soon.

You know all those decks you've seen with a Pokémon Go idea? Well, we actually did it...first. For the launch of the new iPhone 8, Verizon partnered with Snapchat to create an augmented reality scavenger hunt to win 256 new iPhones in eight cities: Chicago, New York, Los Angeles, San Francisco, Seattle, Denver, Dallas, and Atlanta. 

The game not only used AR, it was also reactive to the conditions of cities themselves, powered by real-time data like geolocation, weather conditions, time, and even crowd numbers. 

We wrote hundreds of rhyming clues that players used to figure out the right place and the right time to Find the 8. 

 "Prepare for a new kind of ad to take over your city...you can see the future of UX-driven advertising...while Verizon is the first out of the gate with a Snapchat scavenger hunt, it will almost certainly not be the last." -  FastCo Design

"Prepare for a new kind of ad to take over your city...you can see the future of UX-driven advertising...while Verizon is the first out of the gate with a Snapchat scavenger hunt, it will almost certainly not be the last." - FastCo Design

 "A first-of-its-kind scavenger hunt on Snapchat." -  Refinery29

"A first-of-its-kind scavenger hunt on Snapchat." - Refinery29

 "The Verizon giveaway represents a new world of using AR for promotions or advertising. Last year Pokemon Go's obscene popularity introduced a lot of people to AR. Remember how Starbucks were turned into PokeStops to attract gamers? The Verizon contest does the same thing: put digital ads into the real world using AR." -  CNET

"The Verizon giveaway represents a new world of using AR for promotions or advertising. Last year Pokemon Go's obscene popularity introduced a lot of people to AR. Remember how Starbucks were turned into PokeStops to attract gamers? The Verizon contest does the same thing: put digital ads into the real world using AR." - CNET

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