iPhone 8 was on track to be the most hyped device launch in years. With every network trying to steal the conversation, we needed an engaging way to reach our audience.

So we invented an entirely new way to advertise on Snapchat.



Fast Co. Design "prepare for a new kind of ad to take over your city"

Refinery29 "a first-of-its-kind scavenger hunt on Snapchat"

The Drum "a la Pokemon Go, the game requires participants to actually visit certain locations in the real world"

The Verge "the hunt does involve some neat features and experiences"


Agency: R/GA
Role: Creative Director
Partners: Snapchat, Apple