FIND THE 8
To help launch the iPhone 8, we created an entirely new way to advertise – the world's first AR scavenger hunt on Snapchat.
In eight cities across the US, people came out to find the virtual 8s that could only be unlocked by being at the right place, at the right time.
Fast Co. Design "prepare for a new kind of ad to take over your city"
Refinery29 "a first-of-its-kind scavenger hunt on Snapchat"
The Drum "a la Pokemon Go, the game requires participants to actually visit certain locations in the real world"
The Verge "the hunt does involve some neat features and experiences"