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Facebook x Squarespace

At Facebook Creative Shop, we worked with brands to concept new campaigns and innovative ways to use Facebook and Instagram products. We worked on campaign videos, Messenger bots, highly targeted comedy videos, and 360 everything. For example, Squarespace developed a beautifully shot 2017 Super Bowl campaign, but they needed a variety of ways to make the concept work on Facebook.

No one knows an identity crisis better than John Malkovich. So who better to communicate that universal moment of panic when you realize that your own name as a domain is gone?

Since we couldn't access b-roll or do additional shoots, we found creative ways of making the concept work on Facebook without the need to do reshoots.