Every month, phones are released the same old way. For Droid Turbo 2, Verizon wanted a launch that was as innovative as the phone's shatterproof screen. We created a game where Verizon customers could win the new phone, but they had to find it within 30 seconds. We took a social-first approach using the dedicated Droid fan base to spread the word and get everyone playing Droid Seeker and learning more about Droid Turbo 2. The game was done in a futuristic film noir style to add to the fun, immersive experience.