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Basket Blitz

Verizon created #WhyNotWednesday to reward Verizon customers every week. For one, we created a Tumblr-based video game called Basket Blitz where Verizon customers could shoot hoops to win prizes. In Los Angeles, we brought the game to real life with LA Laker Julius Randle. People could shoot a real life game of Basket Blitz again Randle to win suite tickets to a Lakers game, and the chance to play on the Staples Center court with him. 

Agency: R/GA
Role: Concept (with
Michaela McCrim), Copy

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