Jason Ferguson is an award-winning writer and creative director. Beginning his career in theatre, his work has expanded beyond the stage, crossing different genres and mediums, but always finding new stories to tell or new ways to tell them. His work has been featured in numerous global publications, and The Verge called it "subtle, enigmatic, and really tasteful".
Ferguson first gained recognition as a theatre producer, developing and managing plays and musicals. On Broadway, he worked on the Tony Award-winning Movin' Out with Billy Joel and Twyla Tharp, Hal Holbrook's Mark Twain Tonight, and The Odd Couple with Nathan Lane and Matthew Broderick. While living in London working on West End shows, Ferguson started to get involved with more innovative productions like Tunnel 228, an immersive production created by Punchdrunk and produced by Old Vic artistic director Kevin Spacey, set in the abandoned tunnels beneath Waterloo Station.
His critically acclaimed production of Ragtime took the largest musical ever made and brought it to a room above a London pub. It received five Offie Award nominations (winning Best Ensemble), a Whatsonstage Award nomination for Best Musical Revival, a BroadwayWorld nomination, and was a Time Out Best of 2011.
Ferguson contributed to the Amazon bestselling book Video Marketing for Dummies and The Producer's Perspective: Volume 2. His Upload VR article "Virtual Reality Has a Storytelling Problem and Theater Will Save It" received half a million views and was supported by tech evangelist Robert Scoble. Ferguson was a 2012 and 2014 finalist in the Glimmer Train literary magazine awards. His comedy short film (which was made as a bet over pints at a London pub) received over a million YouTube views and was an Official Selection at the Dingle Film Festival.
In recent years, Ferguson has worked with creative agencies and brands to bring innovative creative ideas to digital advertising. His 'It Doesn't Take a Genius' campaign for Samsung and Big Spaceship was a first-ever real-time video response production where six videos were written and shot during a live Apple launch. The effort scored one million views in less than an hour, earned coverage on almost every tech site, and led Mediapost to name Big Spaceship as its social media agency of the year for 2014. To launch a new Droid phone, he worked with Verizon and R/GA to create a Tumblr game called Droid Seeker where users could search through a dark film noir city to discover the new phone. Ferguson also created the first brand video made up completely of GIFs.
Ferguson has worked on brands such as Google, Samsung, Verizon, Squarespace, Pepsi, Capital One, Discovery, The Macallan, and Saturday Night Live. In 2017, he was embedded for three months in the Facebook Creative Shop, helping brands to refine and innovate their creative work on Facebook and Instagram.
Ferguson sits on the board of off-Broadway theatre company Clubbed Thumb and is a Dramatists Guild member. He was born in Tampa and lives in New York City.
Brands worked for:
Facebook, Google, Samsung, Verizon, Saturday Night Live, Google Play, Capital One, Palantir, Reebok, Discovery, Bravo, Squarespace, SoFi, Pepsi, Fred Segal, American Heart Association, The Macallan, Rémy Martin, Hyatt, Visit Las Vegas, Dodge, Freedom Mobile, Discover
Agencies worked for:
Facebook Creative Shop, R/GA, McCann, Razorfish, Big Spaceship
Working Not Working: Profile of the Week - December 2016
Shorty Awards 2016: Finalist in Animated GIFS - That New Phone Feeling
Shorty Awards 2015: Best in Consumer Electronics - It Doesn't Take a Genius
Shorty Awards 2015: Real-time Response Gold - It Doesn't Take a Genius
Addy Awards NYC 2015: Digital Advertising Silver - It Doesn't Take a Genius
IAB MIXX Awards 2015: Shortlist - It Doesn't Take a Genius
Glimmer Train: 2014 Very Short Fiction Award Finalist - Snow Day
Glimmer Train: 2012 Short Story Award Finalist - Snow Day
Offie Awards 2012: Best Musical Production Nominee - Ragtime
Offie Awards 2012: Best Director Nominee - Ragtime
Offie Awards 2012: Best Ensemble Winner - Ragtime
Offie Awards 2012: Best Lighting Design Winner - Ragtime
Offie Awards 2012: Best Costume Design Winner - Ragtime
Time Out London: Best of 2011 - Ragtime
WhatsOnStage Awards 2011: Best Musical Revival Nominee - Ragtime
BroadwayWorld UK Awards 2011: Nominee - Ragtime
Dingle Film Festival: Official Selection - Silent But Violent
Video Marketing for Dummies - Contributor
The Producer's Perspective: Year 2 - Contributor
Creative Director / Writer