How do you get the right ad to the right audience of phone users when 34,163,800 people use their phone every minute?

That’s the challenge we faced going into our most recent OLV project for Verizon. Instead of doing a broad A/B test and serving one winning ad across all audience groups, we created a modular video that could be dynamically served across 8 different segments in real-time. The result was data-driven, personalized creative.