Jason Ferguson is an award-winning writer and creative director whose work pushes the boundaries of technology and storytelling.

INDEPENDENT

  The Crew  360 narrative short film produced as part of Google's inaugural Jump Start program for VR creators. 

The Crew
360 narrative short film produced as part of Google's inaugural Jump Start program for VR creators. 

  Flat Rock Playhouse  Nine month sabbatical to help save the State Theatre of North Carolina from closing forever.

Flat Rock Playhouse
Nine month sabbatical to help save the State Theatre of North Carolina from closing forever.

  This Is the Army  New musical about the true story of a WW2 Broadway propaganda musical that went to the front lines.

This Is the Army
New musical about the true story of a WW2 Broadway propaganda musical that went to the front lines.

  Tunnel 228  Immersive Punchdrunk theatre/art show in the abandoned tunnels found under Waterloo Station.

Tunnel 228
Immersive Punchdrunk theatre/art show in the abandoned tunnels found under Waterloo Station.

  Ragtime  Critically acclaimed off-West End production that reinvented a classic musical in an immersive way.

Ragtime
Critically acclaimed off-West End production that reinvented a classic musical in an immersive way.

  Clubbed Thumb  Executive Board member for off-off-Broadway theatre supporting new American writing.

Clubbed Thumb
Executive Board member for off-off-Broadway theatre supporting new American writing.

COMMERCIAL

  HBO: SXSWestworld  Immersive theatre experience that AV Club called "one of the best publicity stunts of the 21st century."

HBO: SXSWestworld
Immersive theatre experience that AV Club called "one of the best publicity stunts of the 21st century."

  Verizon: Find the 8  The world's first augmented reality scavenger hunt on Snapchat, giving birth to a new form of advertising.

Verizon: Find the 8
The world's first augmented reality scavenger hunt on Snapchat, giving birth to a new form of advertising.

  Samsung: That New Phone Feeling  Music video made completely of GIFs. Song by LIZ, produced by SOPHIE of PC Music.

Samsung: That New Phone Feeling
Music video made completely of GIFs. Song by LIZ, produced by SOPHIE of PC Music.

  Samsung: Doesn't Take a Genius  Real-time videos made during Apple keynote which had 14M views and appeared in over 60 publications.

Samsung: Doesn't Take a Genius
Real-time videos made during Apple keynote which had 14M views and appeared in over 60 publications.

  Squarespace: JohnMalkovich.com  Bespoke social featuring John Malkovich to support Emmy award-winning campaign. 

Squarespace: JohnMalkovich.com
Bespoke social featuring John Malkovich to support Emmy award-winning campaign. 

  Verizon: Basket Blitz  Custom 8-bit video game created on Tumblr and then built IRL in partnership with the Lakers.

Verizon: Basket Blitz
Custom 8-bit video game created on Tumblr and then built IRL in partnership with the Lakers.

  Verizon: Droid Seeker  Film noir style scavenger hunt video game to launch the Droid Turbo 2 phone with its unbreakable screen. 

Verizon: Droid Seeker
Film noir style scavenger hunt video game to launch the Droid Turbo 2 phone with its unbreakable screen. 

  NFL x Verizon: Welcome Home  Using "subversive cross stitch" on Draft Day to show how even tough guys want a warm welcome.

NFL x Verizon: Welcome Home
Using "subversive cross stitch" on Draft Day to show how even tough guys want a warm welcome.

  Samsung: S Penning  Musician/comedian Reggie Watts highlights how fun the features of Galaxy Note are via beatboxing.

Samsung: S Penning
Musician/comedian Reggie Watts highlights how fun the features of Galaxy Note are via beatboxing.

  Google: Science Fair  Global student science competition with 90 finalists and an awards show livestream with 100k+ viewers.  

Google: Science Fair
Global student science competition with 90 finalists and an awards show livestream with 100k+ viewers.  

  Nat Geo x Verizon: Without a Net  Full-length documentary by Academy Award nominee Rory Kennedy; narrated by Jamie Foxx.

Nat Geo x Verizon: Without a Net
Full-length documentary by Academy Award nominee Rory Kennedy; narrated by Jamie Foxx.

  Samsung: Social Media  Transformation of Samsung Mobile social media channels, with a global reach of 50 million+ fans. 

Samsung: Social Media
Transformation of Samsung Mobile social media channels, with a global reach of 50 million+ fans. 

BIO

Jason Ferguson, a young theatrical with an intriguing resume: mounter of plays in offbeat settings around London (a room over a pub, an old train tunnel), also an award-winning advertising copywriter and creative director, and a bit of a social media savant.
— The Huffington Post
They are subtle, enigmatic, and really tasteful. I look at them, and I start wishing to meet the humans responsible for putting them together. They seem like real swell people. Building up hype, but handling it with an unusual restraint and maturity. A remarkably composed campaign.
— The Verge

  Photo by  Bogdana Ferguson

Jason Ferguson began his career creating theatre before expanding into other forms of storytelling that blur the lines between traditional and innovative: theatre in underground tunnels, commercials filmed in real-time, products launched with a video game, narrative films shot in 360, or music videos made only of GIFs.

As an award-winning copywriter and creative director whose work The Verge called "subtle, enigmatic, and really tasteful" and The Huffington Post called "a social media savant," Ferguson has worked with brands such as Facebook, HBO, Google, Samsung, Squarespace, and Snapchat. Recent projects include SXSWestworld, an immersive theatre Westworld built in real life that won a Gold Cannes Lion.

Ferguson first gained recognition in theatre with his critically acclaimed 2011 immersive production of Ragtime that was nominated for eight awards and was named a Time Out 'Best of 2011'. He worked on Broadway (Movin' Out, The Odd Couple, Mark Twain Tonight) before seven years in London on shows ranging from large West End musicals to an immersive Punchdrunk production set in the abandoned tunnels beneath Waterloo Station.

His recent article 'Virtual Reality Has a Storytelling Problem and Theater Will Save It' received half a million views and was endorsed by tech evangelist Robert Scoble. His 360 VR short film The Crew about a Filipino cruise ship worker was part of the Google Jump Start inaugural class for VR creators; the film won Gold at DC Web Fest and was a CINE Golden Eagle finalist. His short stories have been recognized by Glimmer Train (two-time finalist) and Newtown Literary (reading).

Ferguson is a board member for off-Broadway theatre company Clubbed Thumb, and is a proud member of the Dramatists Guild. He attended New York University. He was born in Tampa and lives in New York City.


SELECTED PRESS

2018 AV Club: Best Publicity Stunt of 21st Century
2018 Vanity Fair: HBO’s Elaborate SXSW Stunt
2018 Esquire: Mindfuck of a Social Experiment
2018 Engadget: Surviving Westworld at SXSW
2018 CNET: Westworld comes to gritty life
2018 The Outline: I Went But Couldn't Kill Anyone
2018 IndieWire: HBO built entire town from scratch
2018 FastCo: Westworld Comes To Life At SXSW
2018 Austin Chronicle: Westworld Theme Park
2018 AdWeek: Inside Massive Immersive Activation
2018 Telegraph: Harlots, rogue hosts, and a samurai 
2018 IGN: We Went, And It Was Bonkers
2017 HuffPo 'This Is the Army': Review
2017 Forbes: WWII Musical Revived Tonight
2017 Co.Design: Prepare For a New Kind of Ad
2017 VR Focus: Film Part of Google Program
2017 Google Film to Feature Life Pinoy Seaman
2017 Google: Sharing Our First Round VR Creators
2016 The Stage: London's fringe precarious as ever
2015 Samsung Teaser Uncharacteristically Well Done
2015 Fader: SOPHIE produced song soundtracks ad
2014 Wall Street Journal: iPhone Barrage of Mockery
2014 Daily Mail: Not One But SIX Parody Ads
2014 CNET: Apple's Genius? Hah, says Samsung
2013 The Case for Playhouse Support
2013 WYCW: 'Deathtrap' at Flat Rock Playhouse
2012 National Geographic: Google Science Fair
2012 Scientific American: Winners Tackle Cancer
2012 CNN: Google Honors Young Scientists
2012 Wired: Bigger and Better Than Before
2012 TIME: Life Changers, Science Fair Winners
2011 Ragtime Re-Imagined
2011 BroadwayWorld UK: 'Ragtime' Review
2011 Playbill: Photo Call - Ragtime at Landor

 

SELECTED HONORS

2018 Cannes Lions, Immersive Experience, Gold, SXSWestworld
2018 Cannes Lions, Titanium Shortlist, SXSWestworld
2018 Cannes Lions, Outdoor Shortlist x 2, SXSWestworld
2018 Cannes Lions, Entertainment Shortlist, SXSWestworld
2018 SXSW Awards, Best Immersive Experience, SXSWestworld
2018 Creativity Top 5 (#1), SXSWestworld
2018 AdWeek, Best Outdoor Campaigns of Year, SXSWestworld
2018 CINE Golden Eagle Award, Finalist, The Crew
2018 DC Web Fest, AR/VR Gold, The Crew
2017 Google Jump Start, Inaugural Class
2017 Newsday Critic's Pick, This Is the Army
2017 Snapchat Awards, Grand Prix, Find the 8
2016 WNW Magazine 'Profile of the Week'
2016 Shorty Awards, Winner, Doesn't Take a Genius
2015 Shorty Awards, Finalist, Doesn't Take a Genius
2015 Shorty Awards, Gold, Doesn't Take a Genius
2015 Addy Awards, Silver, Doesn't Take a Genius
2014 Glimmer Train literary magazine, Finalist
2012 Glimmer Train literary magazine, Finalist
2012 Offie Awards, Winner, Ragtime
2012 Offie Awards, Nominee, Ragtime
2011 Time Out, Best of 2011, Ragtime
2011 WhatsOnStage Awards, Nominee, Ragtime
2011 BroadwayWorld UK Awards, Nominee, Ragtime

SELECTED WRITING

2016 UploadVRVR Has a Storytelling Problem

SELECTED CLIENTS

CONTACT

jpferguson@me.com

 

AVAILABLE FOR:

  • Brand / Agency Projects

  • Copywriting / Creative Directing

  • Speaking Engagements

  • Innovation: AR, VR, AI, bots, etc.

  • Theatre / Arts